TCP Media Pvt Ltd

Category:

Publishing

Posted: Wed, 09/17/2008 - 20:36 by tcpmedia

Scope of Service

Public Relations, Media Relations for new book

Allocated Budget

0 $

Target Location

India

Assignment Brief:

A new book by Ajay Jain is out end September 2008. It is a travel book titled 'Peep Peep Don't Sleep' - a collection of funny and eccentric road signs and outdoor ads on Indian highways. Need to pitch this book to media - print, online and TV - for reviews and coverage.

About the brand/organization

We are a media company (as the name suggests) focused on publishing books and blogs. While the primary focus is on travel related content, we dabble a bit on busiess / tech content too.

Objectives

Maximise reviews especially in high visibility publications to spur demand at the retail level.

Specific goals

Reviews in Times of India, HT, India Today and Outlook would be ideal (am I asking for the moon) plus any other that may cover.

All costs related to participation in the pitch process would be

Will be shared, if we invite the submitting agency for a formal pitch

Assignment duration

October 1 - December 31, 2008

Last date to apply

2008-09-30