Suksh 100floors.com

Category:

Construction & Infrastructure

Posted: Tue, 12/30/2008 - 11:55 by shreyanschopra

Scope of Service

Advertising, Need Mass Media and Creative Agency

Allocated Budget

500000 $

Target Location

India , Pan India

Assignment Brief:

Need Media Agency for Mass Media launch including TV for our Brand launch of 100floors.com pan India.Budget indications will be given once we speak. I am trying to understand agency capabilities and get good idea of commercials. Agencies who have handled Online Brand are preferable.

About the brand/organization

100floors.com is a real estate marketplace which creates an ecosystem for individuals, real estate agents and builders to search and find properties across India. 100floors is the first and only online real estate portal in India which powers your real estate search through maps and provides an intuitive experience by making it extremely easy to find buyers and sellers of property.

Objectives

To get people to know about the Portal and get them to use and get them to do some actions. Along with Mass Media reach also looking for Targeted reach to certain users like people who are Internet Savvy.

Specific goals

Should have a good brand recall for the same

All costs related to participation in the pitch process would be

Assumed by the submitting agency

How we would measure success

You can contact me at - number and email removed by Admin - for more questions

Target audience we wish to reach

People familar with Internet and Mass Media

Assignment duration

>1 year

Last date to apply

2009-01-15