Desert Storm
Scope of Service
Marketing Services, Sponsorship and Public relationsAllocated Budget
0 $Target Location
Other , India plus Australsia, Europe and AmericasAssignment Brief:
ApplyIn fact there are two briefs: 1: Finding additional sponsors who would like to be part of the event. The event needs additional brand associations to grow in to lifestyle segment as adventure travel "things to do before I die" segment. 2: Running public relations for the event Build up the TSD part of event as "I want to be there" destination for adventure holiday seeker.
About the brand/organization
More aptly we are "adventure tourism" and/or "adventure sports" category. More can be read at: http://desertstorm.in http://2009.desertstorm.in Desert Storm is brand that has become recognized in motor sport enthusiasts as Indias longest and toughest challenge. The event involves four categories of concurrent events: Bikes and Xtreme - Speed challenge Ndure and Xplore - Driving challenge In the second category we have ordinary people driving through at normal speeds facing some mild off road conditions and normal road navigation and speed control challenges. The outing can be a fun holiday for a couple or bunch of friends. Opulent night stay venues and mildly tough day drives all the while being close to s major speed rally. This segment is called TSD rally.
Objectives
The event has run seven years and has grown in number and stature but now needs to get on to next level and grow internationally as well. This should be "Paris-Dakar" of india.
Specific goals
Sponsorship: Rs20million - two months PR: Coverage matrix to be mutually defined - eight months Fees at mutually settled values/shares
All costs related to participation in the pitch process would be
Assumed by the submitting agency
How we would measure success
Meeting objective/specific goals
Target audience we wish to reach
Young people (20-40 year)
Assignment duration
2/8 months
Last date to apply
2008-07-31
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