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Computer Brand

Category: Posted: Sat, 11/01/2008 - 11:56 by pascal

Scope of Service

Advertising, create a viral campaign - scenario

Allocated Budget

0 $

Target Location

Czech Republic , Finland , EMEA

Assignment Brief:

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Looking a complete scenario for a creative material can be short video clip, a game or a contest. . Be genuine, do not mislead the user . Accept some irreverence and not take the brand too seriously . Be funny, interesting, obvious spoof, unexpected ending or bizarre enough to stand out from the clutter and make someone want to send it on to his or her friends.

About the brand/organization

Computer Brand (famous WW brand)

Objectives

to support new product introduction within emea: tablet pc laptop (design, touch screen) and create max of word of mouth.

Specific goals

Creation of brand advocates, it’s not enough to pass a funny video of which no-one remembers the name of the brand.

All costs related to participation in the pitch process would be

Assumed by the submitting agency

How we would measure success

Depth of viral funnel (pass on rate / pass and play), consumer Generated Content, views, visits, visitors, duration.

Target audience we wish to reach

consumers, tech savvy, young/very young/middle age, ready to pay for quality

Assignment duration

1 month + with viral.

Last date to apply

2008-11-10