Computer Brand
Scope of Service
AdvertisingAllocated Budget
0 $Target Location
Czech Republic , Finland , EMEAAssignment Brief:
Looking a complete scenario for a creative material can be short video clip, a game or a contest. . Be genuine, do not mislead the user . Accept some irreverence and not take the brand too seriously . Be funny, interesting, obvious spoof, unexpected ending or bizarre enough to stand out from the clutter and make someone want to send it on to his or her friends.
About the brand/organization
Computer Brand (famous WW brand)
Objectives
to support new product introduction within emea: tablet pc laptop (design, touch screen) and create max of word of mouth.
Specific goals
Creation of brand advocates, it’s not enough to pass a funny video of which no-one remembers the name of the brand.
How we would measure success
Depth of viral funnel (pass on rate / pass and play), consumer Generated Content, views, visits, visitors, duration.
Target audience we wish to reach
consumers, tech savvy, young/very young/middle age, ready to pay for quality
Assignment duration
1 month + with viral.
Last date to apply
2008-11-10



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