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Computer Brand

Category: Posted: Sat, 11/01/2008 - 06:26 by pascal

Scope of Service

Advertising

Allocated Budget

0 $

Target Location

Czech Republic , Finland , EMEA

Assignment Brief:

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Looking a complete scenario for a creative material can be short video clip, a game or a contest. . Be genuine, do not mislead the user . Accept some irreverence and not take the brand too seriously . Be funny, interesting, obvious spoof, unexpected ending or bizarre enough to stand out from the clutter and make someone want to send it on to his or her friends.

About the brand/organization

Computer Brand (famous WW brand)

Objectives

to support new product introduction within emea: tablet pc laptop (design, touch screen) and create max of word of mouth.

Specific goals

Creation of brand advocates, it’s not enough to pass a funny video of which no-one remembers the name of the brand.

How we would measure success

Depth of viral funnel (pass on rate / pass and play), consumer Generated Content, views, visits, visitors, duration.

Target audience we wish to reach

consumers, tech savvy, young/very young/middle age, ready to pay for quality

Assignment duration

1 month + with viral.

Last date to apply

2008-11-10