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Beacon

Category: Posted: Mon, 07/14/2008 - 06:34 by sudev

Scope of Service

Marketing Services

Allocated Budget

5000 $

Target Location

India , All India

Assignment Brief:

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Suggest a brand and to build communication strategy. Advisory will be converted to monitoring and implementation responsibility in second phase.

About the brand/organization

This is a start up organization that is going to offer a series of services based on GPS tracking technologies. This is a preliminary post: Service runs off a web page (customizable) where user is able to look at the current status of vehicle and get statistical analysis. ( http://gpil.com/beacon user : demo password : demopass ) Likely users and reason of use are: 1. School transportation - location of bus and track deviations 2. Personal vehicles - location in case of theft 3. Commercial vehicles - location, distance of travel and route 4. Taxi operators - location, control and dispatch to customers 5. Personal security - location in case of individuals under third party risks 6. Personal security - location in case of vehicle break down (children/ladies) 7. Parental control - location, speed and track of vehicle driven by wards The brand communication may not cover all aspects but is just illustrative list of what the service can do. In past I have lead the launch of two brands: - Nuware (tableware) - Nuwud (wood panels)

Objectives

Central communication theme and define audience and strategy.

Specific goals

1: Brand name 2: Communication strategy 3: Brief for web-design agency

How we would measure success

1: Complete brief to design web home 2: Effective brand name 3. Step by step strategy to be followed for brand creation

Target audience we wish to reach

To be defined

Assignment duration

3 months

Last date to apply

2008-08-31